Assignment: Design a product or service that can used on a festival that make visitors familiar with Cradle 2 Cradle.
The idea developed for Lekker Venlo consists of an information stand, in which the ‘upcycling’ of three types of resources are being demonstrated. The three resources, Coffee, plastic and glass can help visitors in understanding the concept of C2C. The main objective is to show that ‘waste is not waste’. That from recognizable resources that people usually recognize as waste can actually be used to create something beautiful. The three separate showcases will shortly be elaborated: